Unbox Zindagi | Snapdeal's Rebranding Stunt
Posted 9 years ago
What everyone seems to be talking about is Snapdeal. The online marketplace has not only rebranded itself, but has also rolled out TVC’s summarising its new identity.
The move to a simpler, more vibrant logo has been received well by a large number of consumers. Rather than the old clunky logo, which was just its name spelled out in blue and red, this new box is neater,crisper. Much like how their website has also been overhauled to be a sleeker and easier version than its predecessor.
To hear the reasoning behind it, one can’t help but agree that yes the happiest moment for an online consumer is when their desired product is delivered and they get to open it. Its akin to receiving gifts on your birthday, or even christmas. The joy of ripping off the wrapping and opening the box is what makes it special.
Their tagline of “Unbox Zindagi” along with its accompanying jingle drives the point home, that receiving the box and opening it signifies new opportunities, new, better changes.
What’s your opinion? How did you like the reform? We wanna hear your thoughts!
rockyPosted 9 years agoits good for surprise
HarshidaPosted 9 years agoLovely ad
Minal BPosted 9 years agoMarvellous ad, wth a superb lyrics and the ever so awesome Shankar Mahadevan singing ......makes the TVC go hand in hand with the relaunch and its Tagline. It's a masterstroke, a breath of freshness that has swept the nation. Awesome job by the agency handling SnapDeal. I don't think there is anyone who doesn't like this AD or the Tagline. Congrats SnapDeal and welcome back.
BIbinPosted 9 years agoawesome
Manish RathiPosted 9 years agoUnbox Khushiyon ka box
Manish RathiPosted 9 years agowonderfull lyrics
salman haidetPosted 9 years agoI love snapedeal
piyush kumarPosted 9 years agoLovely and awesome ad
VinayPosted 9 years agoSuperb add
Harshprabha chopraPosted 9 years agoThis ad is so touching and it really inspire me for the family.
Subhajit GuptaPosted 9 years agoits great
kuldeep chapranaPosted 9 years agoLovely ad
aloysiusPosted 9 years agoITS WAS A GOOD AD
AnuragPosted 9 years agoVery good Ad and the song by Shankar is awesome.. :)
YOGESHKUMAR DEKATEPosted 9 years agolovely ad
atulPosted 9 years agogood ad snapdeal unbox zindagi i have also use this site for shopping it is easy to shopping and time to time deliver
munish kumarPosted 9 years agoit is super
Ashish Dasgupta Posted 9 years agoNice video
MOHAMMED AZHAR UDDINPosted 9 years agoNice
Raja Sekhar ReddyPosted 9 years agoWe should deliver our gift s to our family by seeing this ads
RahulPosted 9 years agoNice ad
priyal poddar Posted 9 years agolovely ad
DilbagPosted 9 years agoGreat
Hareesh KumarPosted 9 years agoIt's awesome and amazing
Soumen SinhaPosted 9 years agoUnbox zindagi special
Dr. Anil GuptaPosted 9 years agoVery nice ad.
amitabh acharyaPosted 9 years agoreally great
Subrat Kumar SahuPosted 9 years agoAwesome......
sajid silawatPosted 9 years agoSuper Ads i like song and online shopping with Snapdeal!! its heart touching ads. its real time to feel when box unbox.
Chanchal DasPosted 9 years agogreat
DHIREN KUGASHIYAPosted 9 years agoNICE AD
AND GOOD CONCEPT OF FESTIVE DEALS
HanumanthuPosted 9 years agoGood
naqiPosted 9 years agoThat is True
Vishwas sansanwalPosted 9 years agoNice ad😂
AnkitPosted 9 years agoPagl panti bakbs
AbudaudPosted 9 years agoAwesome ad I like and will share
jitu choudharyPosted 9 years agoits great
ankit sharma Posted 9 years agodilo ki deal snapdeal... i bought some products in this site... total easy n safe....
Chandu sharmaPosted 9 years agoits tooo good
Rudra Raj Posted 9 years agoI like this because iss Diwali khusiyo wali. Khol de khusiyo ki chakri.
pankaj thapaPosted 9 years agoNice ... Rebranding of Snapdeal...
AAKASH WAGHMAREPosted 9 years agoThis Dipawali Khushiya Le Chalo
Nooreen saba Posted 9 years agogood ad
BabitPosted 9 years agoThis is really close to real life. We all need to unbox our zindgi
Gopi Chand DarakPosted 9 years agoThis Ad makes me nostalgic
Rajdeep barmanPosted 9 years agoLovely ad , a big opportunity to win grand prize of your choice .
shashankgadhe52Posted 9 years agoMarvellous ad, wth a superb lyrics and the ever so awesome Shankar Mahadevan singing ......makes the TVC go hand in hand with the relaunch and its Tagline. It's a masterstroke, a breath of freshness that has swept the nation. Awesome job by the agency handling SnapDeal. I don't think there is anyone who doesn't like this AD or the Tagline. Congrats SnapDeal and welcome back.
shashankgadhe52Posted 9 years agoThis Dipawali Khushiya Le Chalo
Susmita Gour Posted 9 years agoIt's a amazing ad...
Sulov PanjaPosted 9 years agoGreat
AyanPosted 9 years agoLovely ad
Swapnil PorwalPosted 9 years agoSnapdeal always conveys their ad with happyness and joyful while other brands ads just convey that they are having sale. Snapdeal want to create deep impact on the lives of the people.
Ganesh Vasudevan NairPosted 9 years agoreal cool ad,now snap deal got intelligence in their ad's
Vishwas sansanwalPosted 9 years agoNice idea
Yogeshwar Giri GoswamiPosted 8 years agogood
AbudaudPosted 8 years agoAwesome
shikharPosted 8 years agoLike their ad a lot .I love their track
DAKSHAYANIPosted 8 years agoRevealing facts
melvin dsouzaPosted 8 years agonice and emotional ..... song is too
vikram salunkhePosted 8 years agoIts good
shubhamPosted 8 years agoThe move to a simpler, more vibrant logo has been received well by a large number of consumers. Rather than the old clunky logo, which was just its name spelled out in blue and red, this new box is neater,crisper. Much like how their website has also been overhauled to be a sleeker and easier version than its predecessor.
To hear the reasoning behind it, one can’t help but agree that yes the happiest moment for an online consumer is when their desired product is delivered and they get to open it. Its akin to receiving gifts on your birthday, or even christmas. The joy of ripping off the wrapping and opening the box is what makes it special.
Their tagline of “Unbox Zindagi†along with its accompanying jingle drives the point home, that receiving the box and opening it signifies new opportunities, new, better changes.
What’s your opinion? How did you like the reform? We wanna hear your thoughts!
Abhishek PariharPosted 8 years agothe box of smiles the box of life
gifting someone presented in such a beautifull manner in this ad that how can we add happiness to others by just gifting them small sweet thing that gives them a moment of joy when they open its casing.
the word "Unbox Zindagi" itself carries so much depth in it and was chosen and used in the most innovative way possible to spread the message.
the ad contains so much of emotional content that its easy to remember and relate with our own life and real incidents plus reflects so much about the philosophy of the brand
Such ads are examples of advertising done innovatively, beautifully and emotionally
And what Can i say about the background music, voice of shankar mahadevan is enough to remember the entire song and relate oneself emotionally from the ad.
It keeps you enchanted throughout the duration of the ad
At the time of brand wars between amazon flipkart and snapdeal, each one of them giving their best to craft an ad with a storyline that is innovative and relates with everyday life of the customer this ad from snapdeal is a masterstroke sweeping its competitors
priya motwaniPosted 8 years agonice ad with different msg .. quite different. loved it
AkankshaPosted 8 years agoGood Concept
AkankshaPosted 8 years agoU are right snapdeal. When desired product is delivered at home , then I really feel too much happy . Open of a box means opening of new life that we was already start up in our dreams. Unbox means start of fulfilling dreams.
MamtaPosted 8 years agoNice ad awesome lyrics
munnerPosted 8 years agoSnapdeal makes surprises ..perfect
ObetoPosted 8 years agoAwesome add
Rajesh mauryaPosted 8 years agoAwesome
Malini kPosted 8 years agoLovly ad...wonderful...
MeghaPosted 8 years agoHmm.. yeah! Snapdeal is not my choice, but pretty much impressed by this Ad. I hope it's a good restart. Must say about the song and it's rendition by Shankar Mahadevan. What a heart touching lyrics and music. If it was a full song we can download it and play the whole day. And yeah! Awesomely shot Ad too.
SujithaPosted 8 years agoIts really super
Vishal Nimbalkar Posted 8 years agoAwesome
Vishal Nimbalkar Posted 8 years agoNice
Vishal Nimbalkar Posted 8 years agoNice
Vishal Nimbalkar Posted 8 years agoNice
nagarjunaPosted 8 years agosnapdeal in this unicorn life style every one want to shop of bye the tings some even people don't know how to find the things
now snapdeal brings new way of shop and gift any where and any one just unbox the deal with full of smile
Anurag sharmaPosted 8 years agoSnapdeal is one of my favourite source for shopping😄😄
sachinkpPosted 8 years agoIt's rocking
amruthaPosted 8 years agoreally good ad. This ad tells us much about online shopping in snapdeal. when you unbox a product, you feel happy-then you smile. hence you unlock your life. :) snapdeal also provides really good packaging of products .
nikithaPosted 8 years agocool ad unbox zindagi
dineshPosted 8 years agoLoved watching this ad .today we see a ray of hope in advertising sector as this is changing in terms if illogical correlations.some ads like this one our hitting our ethics which is required ...May such ads ignite the conscience of all those whose have forgot their duty towards their beloved ones.fantastically doing job of social advertising .snap deal is already a big name in e commercial industry of India .# compete at the level of snapdeal
suragani suresh Posted 8 years agoSnapdeal everyone
shiveshPosted 8 years agosuperb!!
RiyaPosted 8 years agoLove in varied forms delivered at your doorstep via snapdeal in unbox zindagi is a well conceptualised ad. Very touching and sensitive feelings of human lives projected in the ad. Marvellous.
Krishnaveni KPosted 8 years agoThe tagline “Unbox Zindagi†really good tagline for Snap-deal. i also shopped in Snapdeal and really good quality product we receive.
pranayPosted 8 years agoAowsome
rajendraPosted 7 years agounbox zindagi
preshking gogoiPosted 7 years agoNice
Ghanashyam PustiPosted 7 years agoIt's marvelous and enchanting song.
BinalPosted 7 years agoGood
Sahil ChauhanPosted 7 years agoheart touching add and concept
ankitPosted 7 years agoit really touches my heart
nurful islamPosted 7 years agolovely add
jibinPosted 7 years agosweet and meaningful ad
virender singh negiPosted 7 years agoI like this ad so much.
rohitkhalkho@yahoo.comPosted 7 years agoIt is awesome
Kuldeep SinghPosted 7 years agoMast hai
Ritik RajPosted 7 years agoðŸ˜ðŸ˜it's good
ved prakashPosted 7 years agotried few times.. doesn't have effective products
RahulPosted 7 years agoit has great deal
RahulPosted 7 years agosnapdeal is realy one of the best shoping site..... it has great deal.i am realy loving it
Priyanka GhatalPosted 7 years agoUnbox zindagi nice ad
RakeshPosted 7 years agoAwesome music happy and joyful pleasant ad by snapdeal filling happiness in the hearts of people
Virendra chauhan Posted 7 years agonice ads with nice lyrics it enjoyed,,,,
EbenezerPosted 7 years agoThis AD was really awesome. Now a days people forget to share their feelings with thier grandparents and parents. If you see this AD, you definitely change your attitude... Share your love Snapdeal with gifts...
Melvin TomPosted 7 years agoMind blowing, Bomblastic and marvelous ad ever seen
Melvin TomPosted 7 years agoMind blowing, Boblastic and supercool ad. Really loveed it.
vahidaPosted 7 years agoyaaaaaho
LumgongluPosted 7 years agoAwesum brand
JADAV KIRITPosted 7 years agoNice
balraj singhPosted 7 years agogood
SarthakPosted 7 years agoNice ad
HarishPosted 7 years agoNice
FIROJALI LASKARPosted 7 years agoUNBOX JINDEGI OUR KUCH NEHI
Deborah dohlingPosted 7 years agoInteresting and innovative ad that goes well with spirit of diwali as well as with the econmerce website ,the joy of unboxing and receiving a package is always an exciting and exhilarating moment irrespective of how old we get ,the ad touched on so many subjects touching people from every walks of life kept me interested and felt a kind of joy
Sameer KarekarPosted 7 years agovery good
SHUCHI sharmaPosted 7 years agoTry everything in one life.its because zindagi milegi na dobara.
MAUSUMI MAITRAPosted 7 years agofab
ritwikPosted 7 years agonow a days ads are connecting people by emotions. But they are not actually good in service.
sujit.purkayasthaPosted 6 years agoas per my opinion snapdeal is not available in all the place except metro and major cities . it may be expanded to more small towns
AnjumPosted 6 years agoSnapdeal successfully does a "dil ki deal " with this ad
Tapati PurkayasthaPosted 6 years agovery very nice
sujit.purkayasthaPosted 6 years agoawesome ad
sujit.purkayasthaPosted 6 years agobrilliant
Tapati PurkayasthaPosted 6 years agonice
Tapati PurkayasthaPosted 6 years agovery good. i like this site
Tapati PurkayasthaPosted 6 years agosnapdeal is best online fashion
sujit.purkayasthaPosted 6 years agoone of the better online shopping platform
Tapati PurkayasthaPosted 6 years agovery nice
sujit.purkayasthaPosted 6 years agolike it
ambikaPosted 6 years agoUnwrapping online orders are like hidden treasures, gifting oneself or others happiness big or small
Tapati PurkayasthaPosted 6 years agothe products are better
Tapati PurkayasthaPosted 6 years agoVERY NICE
Tapati PurkayasthaPosted 6 years agogood
Tapati PurkayasthaPosted 6 years agoVERY GOOD
Vishal AroraPosted 6 years agoIt's very nice
NAZMAPosted 6 years agolovely
sujit.purkayasthaPosted 5 years agoAwesome
sujit.purkayasthaPosted 5 years agoGood news
sujit.purkayasthaPosted 5 years agoSnapdeal a really fashion hub
sujit.purkayasthaPosted 4 years agoAd is very nice
sujit.purkayasthaPosted 4 years agoFantastic ad
sujit.purkayasthaPosted 4 years agoSurprise nice
sujit.purkayasthaPosted 3 years agoSnapdeal is favourite shopping centre for all.