Unbox Zindagi | Snapdeal's Rebranding Stunt
Posted 8 years ago
What everyone seems to be talking about is Snapdeal. The online marketplace has not only rebranded itself, but has also rolled out TVC’s summarising its new identity.
The move to a simpler, more vibrant logo has been received well by a large number of consumers. Rather than the old clunky logo, which was just its name spelled out in blue and red, this new box is neater,crisper. Much like how their website has also been overhauled to be a sleeker and easier version than its predecessor.
To hear the reasoning behind it, one can’t help but agree that yes the happiest moment for an online consumer is when their desired product is delivered and they get to open it. Its akin to receiving gifts on your birthday, or even christmas. The joy of ripping off the wrapping and opening the box is what makes it special.
Their tagline of “Unbox Zindagi” along with its accompanying jingle drives the point home, that receiving the box and opening it signifies new opportunities, new, better changes.
What’s your opinion? How did you like the reform? We wanna hear your thoughts!
















































































































































