Adytude Blog

Kurkure- Gingelly Oil- Khayaal Toh Chatpata Hai’

Posted 5 years ago

Kurkure, India’s loved snack brand, has launched  Kurkure Masala Munch with one of South India’s favorite cooking ingredients, Gingelly Oil, widely known as sesame oil. Kurkure celebrates the new-age thinking that young Indian homemakers bring to traditional Indian families.

Kurkure Masala Munch (with Gingelly Oil) is a step towards brand’s continued commitment to offer ‘familiar, local flavors’ in its product portfolio. The new Kurkure Masala Munch with Gingelly Oil has been inspired by the culinary traditions of southern India, striking a perfect balance of Kurkure’s spice, and the familiar taste and aroma of Gingelly Oil.

This TVC has been created around the theme of Spicing up your thinking. This TVC showcases how the societal boundaries and pressures hinder the professional growth of women after marriage. The TVC depicts the story of this young aspiring woman who is awaiting her MBA degree and is wanting to pursue her dream of opening a sports club. However, her mother-in-law is against the same and wants her to devote her time more at home with the kids and family.

In this scenario, while the young woman looks out for a solution in order to convince her mother-in-law, she comes across a packet of Kurkure Masala Munch (with Gingelly Oil). Thinking of offering this packet to her mum in order to give her mindset a little spicy, crispy, and tangy twist, she decides to pursue the same. While biting into the Kurkure Masala Munch (with Gingelly Oil), the mother-in-law realizes that there is no harm in working while a woman takes care of the house.

 

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