
Kid'ding around on TV!
Posted 9 years ago
For years, even the products consumed by children, produced ads that were made for and about their mothers. These ads usually showed a woman her responsibilities and duties towards her child’s well-being. But now, the tables have turned.
There is no dearth of television commercials today that star kids, whether the product is a Samsung mobile phone or refrigerated transportation of goods for Ingersoll Rand. It's like the ad world has finally realised how important a role children play in the final sales process.
Such a change is visible because kids add to ads in ways adults can’t. A kid represents lightness and happiness. They relay a sense of innocence and optimism, a brighter future.
Take the case of Tata’s Voltas ACs, the use of children made their message funnier and hence, easier to remember. This was important for a brand like Tata, which has a no-nonsense reputation.
Flipkart came out with a series of ads with children enacting adult predicaments. The ads were witty, yet sold the product well
Nowadays, the majority of ads you see on the television have children starring in them. It’s a trend that looks like it’s here to stay.
Think it’s unfair to use children to sell products? Think everything’s fair in love, war and the ad world? Tell us about it.





























