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IPL vs SUPER BOWL

Posted 9 years ago

There’s no denying that in today’s date, sporting activities have become increasingly popular as sources of recreation with cricket emerging as the ubiquitous favourite in India. To contrast the vast outreach of cricket in our nation, the US of A brings American football to the table with the National Football League (NFL) commanding the attention of millions of fans. The enormous pull that these 2 sports possess is exploited to the fullest during their individual premier sporting events: the Indian Premier League (IPL) in..er..India, and the Super Bowl in America.

The Super Bowl is America’s annual football championship game that is held in the late summer of every year. Played on a Sunday, the day is almost treated as a de facto national holiday with the potential of raking in a billion spectators globally. On the other hand, the IPL needs no introduction to any Indian. Given our enormous strength of population, choosing to televise and sensationalize the league T20 format of India’s favourite religion/sport was truly a cha-cha-ching moment for advertisers, brands, teams, team owners, and channels alike. In 2016, viewership reached 335 million viewers!

Given the tremendous popularity of these events, it is not surprising that advertisers scramble for prime time slots to telecast their ads without any qualms about the substantial broadcast rates, often extending to millions and beyond. Apart from the game itself, viewers are hooked on to the creative and catchy commercials that do the rounds when these lavish events are aired. Cases in point are the Wix.com and Mountain Dew Ads that arrested viewer’s attention with their unusual themes and engaging story lines during the Big Game of Super Bowl 2016. The Wix campaign drove home the fact that a smart advertisement has to be backed with a stunning website to boost sales. The hilarious and eccentric ‘PuppyMonkeyBaby’ concept of Mountain Dew was bang on and had everyone going gaga about the motto – ‘Three is better than one’!

Closer home, the Maruti Alto, MakeMyTrip and Bournvita ads gripped the nation during IPL 2016 and garnered accolades by virtue of their creative concepts and heart-warming messages that struck a chord with many. While Maruti Alto celebrated the first ride of its 3 million loyal customers with its ‘Pehli Sawaari’ campaign, malted drink brand Bournvita went a step ahead and admonished the age old practice of judging a child’s merit with a report card score only and stressed upon the need to focus on the overall learning process. MakeMyTrip decided to touch upon the common dilemma of finding the right hotel and came up with an innovative theme to emphasise on the quick search feature of their app to locate and compare hotel prices, facilities etc. They also managed to enrol the services of 2 of India’s hottest crowd pulling Bollywood celebs – Ranveer Singh and Alia Bhatt. Indeed, much thought has gone into the making of these engaging ads and they are sure to keep us hooked as we gear up for another season of our favourite stress busters!

Jimmy JoyPosted 9 years agoFor me, the most impact during the IPL is the Vodafone ZooZoo ads during the IPL. The whole family loved the concept. Every product/service was explained so easily by action that you didn't need any voice over at all. I also think it's difficult to Compare the entire season of IPL to just ONE game of the Super Bowl. The ads during the SuperBowl are simply legendary (or hyped to be so) which leads to highest viewership levels culminating to most expensive ad time. But advertisers do make it a point to make it memorable. Indian ads too are up there creatively and the market is also responding to this it in a Big way. So it's basically good times with good ads and we are loving it.

meetPosted 9 years agoi like the ad and its caracter play most.

shikharPosted 9 years agopuppy monkey baby is the best one even better than zoo zoo

krishnaPosted 9 years agogood to see this ads

Mukthadeer Ahmad QaziPosted 9 years agoAwesome Ad

Swapnil PorwalPosted 9 years agoMountain dew ad is very awesome.

ankit sharma Posted 9 years agoawesome add.. I like that

AbudaudPosted 9 years agoNice ad

AnuragPosted 8 years agoNice

Mannu dixitPosted 8 years agoVery nice video.

shubhamPosted 8 years agoipl is most effective game in indian history. nobody can cross ipl in india.

GunchaPosted 8 years agoI liked this ad would like to see more ads

Abhishek PariharPosted 8 years agoSuperBowl event is the most marketed one in USA. And there are so many ads on youtube telecasted on superbowl and were massive hit. Especially those during Superbowl Sunday. Some the ads were never every telecasted because they were so sensitive to be shoown to masses. So, superbowl is known for its commercials, some are funny and some are really controversial. IPL on the other side, leaving Zoozoo or the IPL anthem itself never gained much hype from the comercial part, the one shown during matches the same regular TVCs we watch on TV every day, some are exclusive for IPL but they never gained such popularity. That mauka Mauka TVC during WC2015 was the best TVC ever telecasted during any cricket event(though it was not from IPL but still owes mentioning here). So I do not think that there is much of competition between IPL and Superbowl in terms of commercials as I have been regularly watching IPL from season one and I have shared some superbowl commmercials on FB. IPL never gained much popularity from its TVCs part and Superbowl's is identified for the same

ArtiPosted 8 years agoSuper bowling!

RiyaPosted 8 years agoDifferent totally = Puppy Monkey and Baby in one combined with humor and interest. Good to see a wave of fresh ideas into ad making.

DevisinhPosted 8 years agoall the advertisements are really very different and really clear with the concept of their love to watch.. must watch advertisement the team had done very great job.

Vishal Nimbalkar Posted 8 years agoI like it

Birjesh KumarPosted 8 years agoVery nice

Inderjeet Singh galhotraPosted 8 years agoNot a bad

nikithaPosted 8 years agothis ads are good and waiting to see more ads like this.

Krishnaveni KPosted 8 years agonice ads

lillykuttyPosted 7 years agoI liked the monkey character best in this ad

NGASHEPAM BINOD KUMAR SINGHPosted 7 years agoNICE AD BOTH RANVEER AND ALIA ARE COOL ACTORS AND THEY ARE SOMETIME FUNNY AND HILARIOUS THAT MAKE EVERYONE LAUGHS....HAHAHA

ankitPosted 7 years agoFor me, the most impact during the IPL is the Vodafone ZooZoo ads during the IPL. The whole family loved the concept. Every product/service was explained so easily by action that you didn't need any voice over at all. I also think it's difficult to Compare the entire season of IPL to just ONE game of the Super Bowl. The ads during the SuperBowl are simply legendary (or hyped to be so) which leads to highest viewership levels culminating to most expensive ad time. But advertisers do make it a point to make it memorable. Indian ads too are up there creatively and the market is also responding to this it in a Big way. So it's basically good times with good ads and we are loving it.

Vikash pandeyPosted 7 years agoThis ad give the information related with chracter In future of student life as well as human life. Any people follow the piont and sutation what ever this is good or not before you can do this work to think and done it good way. Suppose you watch this ad firstly watch carefully theb you think positive way this ad what give the information . This information relaterd in future or not. This ad learn about your chracter to remember in your life this ad . Related IPL

virender singh negiPosted 7 years agovivo ads is awsome

RahulPosted 7 years agoall of the MMP add is so funny........ i like to watch it again

RahulPosted 7 years agoThe all of the MMP add is so funny.I like to watch this add again

DivyaPosted 7 years agoI loved the presentation.

Melvin TomPosted 7 years agoMind blowing, Bomblastic and marvelous ad ever seen

Melvin TomPosted 7 years agoMind blowing, Boblastic and supercool ad. Really loveed it.

SaiPosted 7 years agoNice ad

amit kumar dasPosted 7 years agoa

balraj singhPosted 7 years agogood

Deborah dohlingPosted 7 years agoI personally I'm not an ipl fan or cricket fan in general however I do know that during the cricket league cricket fans ,fanatics and worshippers of cricket won't budge from their seats when an engrossing match is on which allows brands to market their product aggressively .for instance the brands that sponsor the league come up with innovative ads which leaves a mark about them ,be it the zoozoo ads to the Vodafone pug ad I still have faint memories of them ironically because I watched them while giving company to my family members who are cricket enthusiasts .Superleague is in a class of its own In my opinion it's like a world cup to them except with home teams on home ground still remember the epic pepsi ads during super league .overall these events are a perfect marketing season for the brands to market themselves because people are more willing to pay attention and try out theproduct that is innovatively advertised ,maybe its psychological factor in play all the more great ads and memorable ones too !