Ad War | The battle of the Phones | Nokia, IPhone, Samsung
Posted 8 years ago
Ad Wars: Episode 1 - Nokia vs Others
Advertisements have been a hugely successful marketing tool used to drive sales for almost any product or service. As a direct outcome, rival brands are forced to keep bettering their campaigns in order to stay a step ahead of, or catch up with the competition.
Over the next few weeks we’ll go through a list of famous rivalries that led to some highly entertaining ad wars; a tactic that’s been both amusing and catchy given the perpetual state of confusion that a consumer often finds themself in in today’s day and age.
I was feeling a bit nostalgic today so I’ve decided to cover a couple of extremely clever smartphone ads that came out at a time when the cellphone was fast gaining a reputation of being a LOT more than just a phone. However there is an element of sadness about this article as the ads shown below were for the now deceased Nokia cell phone brand.
The ad shows a fight break out at a wedding between iPhone and Galaxy fanatics while being recorded by 2 of the catering staff on the new Nokia Lumia. The tongue in cheek humour based around the Samsung vs Apple rivalry was directed at those consumers looking for another alternate and the ad does a rather apt job of covering the gimmicks that both best sellers advertised on their products (Apple’s Siri and Samsung’s S Beam).
This ad is a bit subtler in terms of Nokia addressing its direct rivals during the course of the ad. Although you can see a lot of iPhones being used, no direct reference is made to any brand. What Nokia had aimed to do was to advertise the fact that the 41 megapixel camera on its then new Nokia Lumia 1020 model war far superior to any smartphone camera out there.
However this was never going to be a case of David vs 2 Goliaths as both Apple and Samsung have continued to lead the smartphone markets whereas Nokia has disappeared and barely anyone is bothered. While going through the comments sections of these videos, I came across a rather fitting and witty statement that seemed to describe Nokia’s plight towards the end of it’s life:
Youtube User Georg Gerdon says – “ This is just too easy to comment: Statistically this video is very correct - there are never more than two Nokia users in a room of 100 people! :-D ”









































