Posted 8 years ago
The Indian Advertising Industry is really out doing itself! Going from advertising about social causes, to women empowerment to now breaking barriers, the industry and their ways of thinking have come a long way.
Looking back at recent campaigns, we saw ‘Doublemint’s ad that showed a heartwarming love story between a couple. #StartSomethingFresh whilst making ‘long lasting connections’ was the brand’s aim. It shows the girl making the first move, kissing the mint box, and of course complete role reversal when the girl climbs down the pipe. India’s first kissing ad is how the public decided to respond to it. Do we see the industry taking the modern turn? Maybe!
In the words of Wrigley India’s MD – ‘There’s still a mindset that the only purpose of mint is to combat foul breath. That’s something we want to change. With this ad, we want the youth to view Doublemint as a conversation starter, confidence booster and something that helps them break the ice and build new connections’
Did their thought work? Let us know of what you thought about this commercial.
What about the most recent Closeup ‘Make Your Move’ campaign? Aired on Valentines Day, this takes mutual attraction to a whole new level. The ad not only shows couples getting intimate, but also explores cultural differences and same sex attraction.
Perfectly highlighting how the desire for closeness is universal irrespective of one’s race, religion, sexuality, the desire that hits a roadblock because of the Indian society. And of course, same sex attraction has always been a hush-hush topic and this commercial pushes that awkwardness away!
Modern ways and openness towards the LGBT cause is the Indian Advertising Industry is turning towards. What do you think about these ads? Let us know below.








































































































