
Mac Vs PC!
Posted 9 years ago
Many an ad wars have been waged in the last few years. Few of them caught public attention, but none so more than the Mac vs. PC war that was fought between Microsoft and Apple.
Apple started the war with a simple ad where Justin Long played a smart, chic guy who claims to be a Mac and a nerdy, overweight guy plays a PC.
This ad meant war.
Microsoft came out with an ad in retaliation. The ad took the high road and never compared the two products but showed the diversity in the kind of people who used a PC and claimed to be a PC.
Apple came back with the set of ads resuming the competitive, comparative streak between the two brands.
This ad war has lost its sheen in the recent years with the onset of smartphones and tablets but the audacity and the creativity behind these ads will never be forgotten.


































