Adytude Blog

Calvin Klien Under Scrutiny for it's UP-SKIRT Ad

Posted 9 years ago

Thanks to the widespread outreach of the interweb, social media platforms like Facebook, Twitter and Instagram are enabling luxury brands to attract an increasing amount of attention from fans, consumers, and critics alike. And since it is said that any publicity is good publicity, controversial statements, ads and images are becoming increasingly commonplace for todays ad campaigns. Calvin Klein is one such brand, known for its edgy and provocative ad campaigns and its latest #mycalvins ad seems to have had its desired effect, at least in terms of catching the internet’s keen eye.  

The freedom to publicly express your views online, explicit or otherwise, allows for lengthy arguments to ensue between those caught on either side of the proverbial fence of what’s acceptable and what’s not. CK’s latest ad is a perfect example to depict the viral nature of a controversial social media campaign. The Instagram ad for CK’s new range of underwear has been designed to grind a few gears as it revolves around the statement “I ___ in my Calvins.” This particular ad uses the word ‘flash’ to fill the blank. The image accompanying it is an up-skirt photo of Danish actor Klara Kristin that has sent the Internet on fire.

Many critics have vehemently accused the brand of being sexist and classless by putting up the aforementioned ad-image. The campaign’s tag line is quite bold and this particular image that accompanies it seems to have enraged several communities. In fact, the image has been deemed to be a ‘depiction of sexual harassment or assault’ by the National Center on Sexual Exploitation (NCOSE). Nevertheless, the company seems to have stuck by its ad as it still remains on its official Instagram page where it has garnered over 48,000 likes! Campaign Photographer Harley Weir even told the Associated Press that she was ‘really happy’ with her work.

Calvin Klein has never shied away from controversy having previously have had to take down a billboard ad which showed a woman who ‘seduced in her Calvins’ next to a man who made money in his. Although a CK spokesperson has reportedly denied that the campaign has an official name, the statement released by NCOSE suggests that it’s called Erotica. No matter which side of the debate you agree with, it’s safe to say that CK’s newest ad campaign really does seem to have taken ‘freedom of speech’ to a whole new level! 

Megha SonuPosted 9 years agoSuperb Manju modi Posted 9 years agoLimca is my favourite Manju modi Posted 9 years agoSuperb Ad rickenPosted 9 years agoThis is literally advertising up skirt shots Shamsheer KhanPosted 9 years agoYes swapnilPosted 9 years agoIt seems to me that the problem isn't that she's expressing her sexuality, but rather that the campaign mimics behaviour of sexual preditors that take up-skirt fotos of unknowing women, and there by glorifies it and underminds the many women have found themselfs victims of this inappropriate behaviour. AamitPosted 9 years agosuberb Ekta GoenkaPosted 9 years agoAd must be decent so that family can watch Vulgar ads m priyankaPosted 9 years agothese days are definitely getting bolder and more pronounced with what they want to say Mamta ChawlaPosted 9 years agoYou really don't need to be sexist to show up vickyPosted 9 years agonice kishalaya roy choudhuryPosted 9 years agogreat Arun KumarPosted 9 years agoNice Murali Posted 9 years agoLol Mukesh Aggarwal Posted 9 years agoInteresting activity ROOMIPosted 9 years agoGREAT rubeena begamPosted 9 years agoFreedom of speech for namesake only jyothiPosted 9 years agoAMAZING harshavardhanreddyPosted 9 years agoamazing advertisement Devang RathodPosted 9 years agoawesome DolfenPosted 9 years agoHahaha i findvit better than other lingrie ads because its "showing" less ;) SatishPosted 9 years agoSuperrrrrrrrrrr Shilpa Bindlish Posted 9 years agocontroversies are everywhere ROHIT YADAV Posted 9 years agoBrilliant Suraj patelPosted 9 years agoWow its nice Mukthadeer Ahmad QaziPosted 9 years ago🎩 😁 👕👍Great! 👖 Arun KumarPosted 9 years agoNice U KPosted 9 years agoAd world getting bolder every year... Need some unbiased watch on this niche. Kaushik Chandra MedhiPosted 9 years agoEvery Ad makers has different views to make their ad something special added with extra spice and controversial. Swapnil PorwalPosted 9 years agoAdvertisers just want some attention towards the brand they are working and shake our minds with their creativity. K MamathaPosted 9 years agothese things should not be suppoted . PLEASE K SaikiranPosted 9 years agothis is quite natural in this world . by seeing something it is good or bad is up to u . harshavardhanreddyPosted 9 years agoreally amazing Rishi ModiPosted 9 years agojust good David RajkumarPosted 9 years agoexcellent RahulPosted 9 years agoNice add RahulPosted 9 years agoNice add krishnaPosted 9 years agosuper........... shubhamPosted 8 years agoMany critics have vehemently accused the brand of being sexist and classless by putting up the aforementioned ad-image. The campaign’s tag line is quite bold and this particular image that accompanies it seems to have enraged several communities. In fact, the image has been deemed to be a ‘depiction of sexual harassment or assault’ by the National Center on Sexual Exploitation (NCOSE). Nevertheless, the company seems to have stuck by its ad as it still remains on its official Instagram page where it has garnered over 48,000 likes! Campaign Photographer Harley Weir even told the Associated Press that she was ‘really happy’ with her work. Krishnaveni KPosted 8 years agowatching or reading ad is all about the brand and who is the actor or actress in that ad is for attracting people and after watching it's all in the people minds whether they like it or not by their way of thinking and creativity. i like this ad. RahulPosted 7 years agogood. easy to understand Priyanka GhatalPosted 7 years agoThis is literally ad up amazing shots Melvin TomPosted 7 years agoMind blowing, Bomblastic and marvelous ad ever seen Sameer KarekarPosted 7 years agoNice Tapati PurkayasthaPosted 6 years agofine sujit.purkayasthaPosted 6 years agoad is very very nice sujit.purkayasthaPosted 5 years agoSuper sujit.purkayasthaPosted 5 years agoGood ad sujit.purkayasthaPosted 5 years agoAd is amazing sujit.purkayasthaPosted 5 years agoAwesome