Durex's Eggplant Condom Joke | #CondomEmoji | Advertising
Posted 8 years ago
Do you like your condoms flavored? Well some do, and that’s what Durex caters to. They have fruity flavors like strawberry, grape, orange etc. Now, what if Durex said they were going to launch one in an eggplant variant? Baingan – Ewwww! Right?
That’s how everyone on Twitter reacted. Some were in shock, some laughed it off enquiring if they could have spicy flavored condoms too now.
Well for all those wondering if Eggplant is actually Durex’s new flavor, you’ve been duped into thinking that. Don’t worry, most of us believed it too.
Here’s the actual story behind the Twitter-drama!
Durex is retaliating against the Unicode Consortium for rejecting it’s request last year for a condom emoji. And this eggplant campaign was a ploy to get everyone talking about safe sex and the #CondomEmoji request.
According to Durex’s research, 84% of 16 – 25 years olds have said they felt more comfortable talking about sex using emoji’s.
Durex’s #CondomEmoji campaign started last year when they launched a social media campaign asking people to RT their posts about their emoji request on Twitter, and to use the hashtag #CondomEmoji as much as possible.
Here is one such video they used:
‘'Durex knows there is no place for an eggplant when it comes to safe sex. It is just as questionable, in fact, as a decision not to introduce a Safe Sex Emoji to empower young people to talk about sex, safely, in a language they are comfortable with'’ said the company.
While the Indian society might be a whole different ball game where talking about sex is concerned, how do you feel about Durex’s #CondomEmoji campaign? Should the Unicode Consortium accept their request?



















































































