Pepsi Logo Change | Advertising, Branding
Posted 9 years ago
How Pepsi will spend hundreds of millions of dollars to change its brand logo worldwide
In today’s era of aggressive marketing, the importance of continual branding cannot be undermined. A brand identifies a company or a product and the logo is its proud extension. Customers today are spoilt for choice and have a flickering attention span. Out of sight is out of mind. Moreover, consumers do not mind spending their hard earned money on a brand that they trust and relate to and one that is etched in their minds through regular advertisements, online, digital and social promotions etc. Hence, the world’s biggest brands are constantly evolving over time by coming up with innovative new branding strategies that are relatable and are a hit with the masses. PepsiCo is the latest conglomerate that’s had to resort to re-branding in a big way in order to boost its declining sales as people are increasingly becoming more health conscious and opting for non-aerated and healthier drinks that were never even intended to be its competition. Additionally, arch nemesis Coca Cola has stolen a march on PepsiCo and has raced into the lead in terms of the battle of the soft-drink superbrands.
2016 saw PepsiCo spending a huge sum of money on revamping its logo in an attempt to jog the consumer’s wavering memory and loyalty. Despite the new logo being remarkably similar to the original, the smooth lines and simple flat colour scheme makes sure that the new logo uplifts Pepsi into the current generation. Noticeably, the new logo does look like it’s been made on the basis of what a Pepsi emoticon would look like.
Besides pushing aggressive ad campaigns in an attempt to take over social media platforms, Pepsi has also tried to revamp its image by making its packaging a bit more cool and chic and more relatable to the new identity that the brand seeks to imbibe. In addition to the emoticon-like new logo, quirky emojis now adorn the Pepsi bottles, lending a more youthful appeal to new-look brand. The move was first initiated in Canada with the launch of special edition cans and bottles that had trendy emojis printed on them while retaining the overall look and feel of the packaging. The designs have been created by Pepsi with the intent to reach out to a diverse target audience – both global and local markets. On being questioned about this unique value proposition, PepsiCo CEO Indra Nooyi stated, “Emojis are the language of today but no one has put them in the world like Pepsi will in 2016.” Indeed, this is a smart move on Pepsi’s behalf as wordless emojis are fun and can convey a variety of moods and feelings quickly without the need of any dialogue. One might argue that it isn’t worth investing hundreds of billions of dollars to market the new logo. However, given the popularity quotient of the ‘Say it with Pepsi’ campaign, the money is surely well spent and aptly invested!
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Jimmy JoyPosted 9 years agoThey sure do know how to go about the strategy. Pepsi Spinspired emojis are now part of the other Emojis currently used on Twitter.
Maybe the thinking is that a logo revamp will generate more curiosity in a cut throat market, and I sure hope this works out well.
Personally not a Pepsi fan myself, but I love how they go about things on social media and I follow them religiously.
shikharPosted 9 years agopepsi new logo maybe with time they wanna improve.but we all will remember the old pepsi logo
Minal BPosted 9 years agoYehi hain right choice baby, ah ha. ...that's how it all began in India, Lehar Pepsi JV. Pepsi is a giant and world leader, though I personally am a Thums Up fan. Pepsi does get some really creative stuff and ther partnership with major events is also something to talk about. I am sure the change in logo will give refreshing new look and have more people talk and try it. So all the very best to PEPSI, hope this was a Right Choice Baby, Ah Ha!!! 😜
Nooreen saba Posted 9 years agogood 1
Jimmy JoyPosted 9 years agoSpellcheck in my previous comment.
*sponsored
KinjuPosted 9 years agopepsi thi :P JEET GAYA
K ShivakrishnaPosted 9 years agoLooking good ways of advertising pepsi , but any of the offer does not follows there may be a chance of declining of fame. But all over ads were pretty nice . Once upon i used to have pepsi . But now i m having sprite . All you have to do is make tasty and it should be like mouthwatering . Thank you
saiPosted 9 years agoI like pepsi IPl
Nilesh IndurkhyaPosted 9 years agoNew Logo may be with new concept. Hope this will support them in increasing the sale too.
Vijay HarsoraPosted 9 years agopepsi "logo" nothing ever beats "Original" ...time to realise.
ANUJ RANAPosted 9 years agoNice logo
krishnaPosted 9 years agoNice Ad
BIbinPosted 9 years agoReally awesome work guys go ahead
K MamathaPosted 9 years agowow i love this idea of having different types of offers on pepsi. It will definitely wins!!!!!!!!!!!!!!!
Swapnil PorwalPosted 9 years agoPepsi doesn't want to give up their share in the market to COCA COLA.
Mukthadeer Ahmad QaziPosted 9 years ago🎩
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👕ðŸ‘Great!
👖
asgarPosted 9 years agowow
Dharmendra Choudhary Posted 9 years agoCool use of emoticons to bring it into FMCG. Innovative
Harshprabha chopraPosted 9 years agoIt's too gud and very entertaining ad . My love for Pepsi is now more
Chanchal DasPosted 9 years agoFunny Ad... Impress all Pepsi lovers
ankit sharma Posted 9 years agoit's to good.. I love it
Rajdeep barmanPosted 9 years agoThe right choice
saqlainPosted 9 years agoAdvertisement is always mindblowing
Shariful AlamPosted 9 years agoVery nice. I want to win this
priyal poddar Posted 9 years agoPepsi...Love the new emoji..of it..its jusst cool
AnuragPosted 9 years agoGood one
anwar siddiquePosted 8 years agowoow tesrology adds
hehehe he he
i lik pepse because i like pepsi
abhishekPosted 8 years agoOld logo is better
kamal koliPosted 8 years agoPepsi thi khich gya... Heheheh
Rajendra Prasad ManjhiPosted 8 years agoPepsi aayo re jeeta yenaa hayre baba aadig GE khathraa nowaa Pepsi nu Katheg do aadig GE monzz bujaaw kana......
VijayPosted 8 years agoNice name htaa kyo rhe ho
Rakesh kumar Posted 8 years agoI like Pepsi
ArtiPosted 8 years agoGet set and go ready with Pepsi all time.
sdrbtvm@gmail.comPosted 8 years agoExcellent
MamtaPosted 8 years agoPepsi this Jeet Gaya ah ah
Nice
Kishor Bhaskar jadhav Posted 8 years agoPapsi the best price on the way to get a good strength and durability of my favourite drink and so on and
Rohit singhPosted 8 years agosuper add
Soham SarkarPosted 8 years agoNew logo is good but old logo is was better. Pepsi find new ways to attract customers
Yash tiwariPosted 8 years agoWhat so ever the logo be pepsi will be no. 1
dr.AshutoshPosted 8 years agocool
Vishal Nimbalkar Posted 8 years agoPepsi......
Birjesh KumarPosted 8 years agoNice try to increase sell
Birjesh KumarPosted 8 years agoGood
Vivek Kumar YadavPosted 8 years agopepsi new logo maybe with time they wanna improve.but we all will remember the old pepsi logo
nikithaPosted 8 years agoit great to see some new idea but its true that the old is gold
nikithaPosted 8 years agobut i must say the the all ads are just so amazing and funny
Sukanya jhaPosted 8 years agoad with an innovative idea yeah ca attract many people.
lillykuttyPosted 8 years agoCool and trendy
yogesh singotiyaPosted 8 years agoPe looo.... ji looo
Krishnaveni KPosted 8 years agoChanging logo can attack people but actual things is the taste attacks people so new things happening by changing logo and people will follow Pepsi but taste is superb
Deepak KumarPosted 8 years agoPepsi thi pee gya
Madhuri DugarPosted 8 years agoPepsi ads are really creative and so is the logo ðŸ˜ðŸ˜Ž
Sharad GaikwadPosted 8 years agoIt was a good ad but mostly improve on this way
BinalPosted 8 years agoGood
Ghanashyam PustiPosted 8 years agoSimply the best.
rajendraPosted 8 years agopepsi thi.. pee gaya
AnithahelanPosted 8 years agoPepsi marketing Strategy was good. They using emojis to attract everyone.
Monika beraPosted 8 years agoI like papse
Vikash pandeyPosted 7 years agoI like pepsi IPI
Vikash pandeyPosted 7 years agoI like pepsi in my life because this pepsi is my fantastic in my life
Vikash pandeyPosted 7 years agoPepsi is one of the best product in india
ankitPosted 7 years agoThey sure do know how to go about the strategy. Pepsi Spinspired emojis are now part of the other Emojis currently used on Twitter. Maybe the thinking is that a logo revamp will generate more curiosity in a cut throat market, and I sure hope this works out well . I follow them religiously.
roshan kumar jhaPosted 7 years agoThey sure do know how to go about the strategy. Pepsi Spinspired emojis are now part of the other Emojis currently used on Twitter. Maybe the thinking is that a logo revamp will generate more curiosity in a cut throat market, and I sure hope this works out well. Personally not a Pepsi fan myself, but I love how they go about things on social media and I follow them religiously.
santosh sandurPosted 7 years agothis add is very nice i like the content of this add such too good add
parveenPosted 7 years agoisme hai das ka dam
maheshnn66Posted 7 years agolike it
Lovejeet SinghPosted 7 years agoThis one is good and simple logo
surbhiPosted 7 years agoThis would definitely increase the sales, but Pepsi should also try small offers to induce the customers.
SatyavratPosted 7 years agoPepsi Thi Pi Gaya
rohitkhalkho@yahoo.comPosted 7 years agoawesome
Prashant ShindePosted 7 years agoPepsi pivo or Jeet jav
Subrat MohapatraPosted 7 years agoPepsi is a good beverage company
RahulPosted 7 years agoPepsi make me refresh in summer .............. it not just cool.. its coooooooooooooooooooooooooooolllllllll...........
Priyanka GhatalPosted 7 years agoHaha i loved that ad nice ha so funny
vahidaPosted 7 years agoGonna be super.pepsi emojis.ooh!
Melvin TomPosted 7 years agoMind blowing, Bomblastic and marvelous ad ever seen
Melvin TomPosted 7 years agoMind blowing, Boblastic and supercool ad. Really loveed it.
Rupasri sarkarPosted 7 years agoIt's amazing (y)
balraj singhPosted 7 years agogood
FIROJALI LASKARPosted 7 years agoI LIKE PEPSI
KashiPosted 7 years agoSupar
Sameer KarekarPosted 7 years agoNICE ADS
Deborah dohlingPosted 7 years agoThe association of Pepsi with cricket is as long as I remember still remember 2003 when the world cup was on the Pepsi blue series that was launched to keep up with the theme of the season was inviting and an innovative initiative.With msging apps making emojis the norm to convey emotions this ad was right on point with the emoji expressions.I don't take carbonated drinks but Pepsi is knwn to introduce out of the box ads be it National or international. A brand that gels with the youth every time
Sameer KarekarPosted 7 years agoNice
SHUCHI sharmaPosted 7 years agoBecause Pepsi to engage.
ritwikPosted 7 years agopepsi is a poisonous thing. People should not promote this.
MAUSUMI MAITRAPosted 7 years agosometimes change is for the good
sujit.purkayasthaPosted 7 years agoi love pepsi . Hope pepsi will be one of the best drink
shilpaPosted 6 years agouniqueness is necessary if one want to thrive in this competitive world.New logo of pepsi is a good idea as people love to see changes.For general public if change in outer appearence means a change in the taste of pepsi which may or may not be there.I consider it is a good idea.
sujit.purkayasthaPosted 6 years agoit is a excellent product
Tapati PurkayasthaPosted 6 years agopepsi is a one of the cold drink
Tapati PurkayasthaPosted 6 years agofavourate drink
Tapati PurkayasthaPosted 6 years agothe famouus global drink is always welcome
Tapati PurkayasthaPosted 6 years agobest drink
sujit.purkayasthaPosted 6 years agoGood ad
sujit.purkayasthaPosted 6 years agoold pepsi logo is remeberable
Tapati PurkayasthaPosted 6 years agoPEPSI IS PEPSI AND OLD IS GOLD SO OLD IS BETTER
Vishal AroraPosted 6 years agoI enjoy it
NAZMAPosted 6 years agopepsi is pepsi always
sujit.purkayasthaPosted 5 years agoPepsi is always good and best
sujit.purkayasthaPosted 5 years agoGlobal brand
sujit.purkayasthaPosted 5 years agoPepsi is good but this message might improve sales
vivinPosted 5 years agoits ok
sujit.purkayasthaPosted 5 years agoNice logo
sujit.purkayasthaPosted 5 years agoPepsi is a giant company is a international brand
sujit.purkayasthaPosted 4 years agoPepsi logo definitely advanced it's popularity
sujit.purkayasthaPosted 4 years agoPepsi is Pepsi. Logo will be no importance for its ad.
sujit.purkayasthaPosted 4 years agoPepsi is great its ads are something different from other and I hope it worked nicely it's objectives
sujit.purkayasthaPosted 4 years agoPepsi is a global brand and Thus the company tried their best and successful in their aims to increase sales globally