Dumb Ways To Die | Advertising
Posted 8 years ago
As opposed to a boring old public announcement instructing people to not be stupid enough to fall onto the metro tracks, in 2012 McCann decided to take a more interesting route. With a mix of cute morbid animated figures and a catchy tune, they came up with the campaign “Dumb Ways to Die” which became so popular that it bagged the 6 th spot on iTunes globally within 48 hours of its release.
Besides sending out the message of being careful around trains, the video also did a good job of telling people how not to be dumb, in general. The video went viral and in the following year it was made into a gaming app with the same name. It’s a really fun video, and you can’t help but hum along with the tune. Which do you think is the dumbest way to die, of all those shown in the video?
What about one not shown in the video?












































