Nissan's Caravan for Japanese Professionals | Advertising Campaign
Posted 8 years ago
No country can function without its labourers and skilled workers. Often overlooked, their work is by no means easy and can be quite beautiful at times. This is the view that Nissan seems to highlight in their new ad. It showcases the people that Nissan’s new caravan utility vehicle will be used by.
It shows 11 of these unsung heroes, going about their daily routine. From window washers to warehouse workers, it shows us just how skillful they are, each incorporating a certain artform into their lives. Their website contains testimonials from these workers while also inviting others to share their views.
While this ad was showcased in Japan, its message is relevant to India as we have one of the highest populations of skilled and unskilled labourers in the world. It is high time they got the attention and appreciation they deserve.
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