Will you #ShareTheLoad?
Posted 8 years ago
We all grew up in traditional Indian homes, where we saw women manage household chores every day. It seems to be a trend that has become so ingrained over the generations that we don’t even realize it. But the winds of change are now blowing. We have come a long way from certain cultural and social norms that limited women in a lot of ways earlier. Be it doctors, sports personalities, musicians or any other profession for that matter, women are at the forefront of every field! Long forgotten are the days when taking care of a home was not considered a “man’s job.”
The latest Ariel ad stands by the spirit of equality and salutes all women for their hard work that often goes unnoticed. This TVC showcases a father who visits his daughter at her home. He notices how his little girl is juggling between work, children, food and some household tasks. For the first time, his observation really opens his eyes to a reality he has lived himself. He sends her a heart-warming letter apologizing for being the kind of man who never got involved in helping around the house and equally sharing the load with her mother. He says sorry for not even realizing how tough it must have been. For how many times he pretended to be busy with work to dodge little jobs around the house. He talks about how men don’t even know these little things amount to a ton of burden on their better halves. He finishes his letter to his daughter with a promise to bring about a change, starting with himself.
After its release on Feb 19th, this film has gone viral on social media platforms with over 2.6 million views on Facebook alone. A lot of recognition has been given to this ad from all sections of society. Ariel has truly outdone itself.
It’s high time we all #ShareTheLoad.