Unicef - Tap Project
Posted 7 years ago
UNICEF or The United Nations Children’s Emergency Fund in 2007 launched their Tap Project which aims at trying to bridge the gap among the inequalities that exists in the world. On one hand, children struggle to get a glass of drinking water, while on the other, there is the privileged lot that is unable to take their eyes and hands of their smart phones, taking for granted almost everything around them, especially something as small in their world as a glass of water.
The sponsors of this project pledged to donate a $1 for every minute one can go without touching their phone. Their goal is to try and encourage people to put down something material, which has come to rule their world, and by doing this will grant children access to what is the most basic and vital need of all, water.
What do you think about this campaign? How long do you think you could last without touching your smart phone, while knowing on the other end of the line someone is benefitting immensely, just by you putting your social life on hold for a while.
Do you think such a campaign would work in a place like India, where lack of clean drinking water is only one of the many basic necessities millions are deprived of everyday?