#GodSaveTheOcean | Advertising Campaign
Posted 7 years ago
A Mumbai based NGO that works to better the environment launched its #GodSaveTheOcean campaign in 2015. Through their campaign, Sprouts NGO, tried to create a Ganapati Visarjan Festival that didn’t harm the ocean life. During the festival millions of Ganapati idols are immersed into the ocean, which not only pollute the waters but also result in the death of many fish.
Sprouts made their own environment friendly Ganapati idols, which were made out of fish food and therefore not harmful to the ocean. It was a great initiative and caught wind as it transformed the negative effect of this festival without challenging or disturbing traditions in any way.