Adytude Blog

The Flightless win the Lottery

Posted 6 years ago

Washington’s Lottery is a system implemented by the Government of the State of Washington. It was established in 1982, in an attempt to generate revenue through games and lottery programs.

In 2008, Washington Lottery released an advertisement which depicted three ‘flightless’ birds- a chicken, penguin and an emu being strapped in harnesses. Two pilots strap the penguin and the chicken to their torso’s and then take off. An image that stays with the viewer, long after they have seen the video is that of the penguin as it spreads and flaps its wings and enjoys simply being in the air and being able to experience the sheer pleasure of flight.

The emu, due to its size, was not strapped onto a human, it was instead suspended between two gliders. The video ends with the tagline 'Every bird should get to fly'. Accompanied with a gentle strumming of a guitar and humming.

This advertisement won the ‘Silver Lion’ at the 2009 Cannes Lions International Advertising Festival and the ‘Best in Show’ at the 2009 ADDY Awards. The Cannes Lion International Advertising Festival is an annual five-day award ceremony and gala where the advertising and creative communications industry meet to recognise and award the best and most creative in the brand industry.

The ADDY® is a part of the American Advertising Awards. It is one of the most prestigious advertising awards in the United States. It is known for its unique three-tiered approach. The winners are first awarded in the local Club round, they then advance to the regional district round and finally, the winners of the district ADDY® enter the national level.

The advertisement is a creative treasure, with the use of subtle music and great imagery. On National Birds Day, we at Adytude remember and appreciate the creativity and cinematography of the Birds Ad.

JEEVITHA Posted 6 years agoWow super ad I like it very much because which bird they cannot fly but this ad all birds are fly its very motivated good.... Tapati PurkayasthaPosted 6 years agothis information is good sujit.purkayasthaPosted 6 years agoI like the contents of ad Kanika ShriyanPosted 6 years agoVery well conceived AD which also acts like inspiration to HELP OTHERS who are in need of it. The agency got everything right with the AD and am sure the client was pleased to have an award winning AD. Such ADs give longevity in regards to brand reCall. Loved it. ???????????????????????? Nisha SharmaPosted 6 years agoA good concept and an innovative idea. The key message is worth appreciating. Narendra singhPosted 6 years agoGood Prince kumarPosted 6 years agoSupber Prince kumarPosted 6 years agoWe should try once Prince kumarPosted 6 years agoTry is the taste Prince kumarPosted 6 years agoWe have to try Prince kumarPosted 6 years agoCool Prince kumarPosted 6 years agoZabardast Virendra kumarPosted 6 years agothis ad is very beutyfull Anil Kumar kannojePosted 6 years agoGood concept. Tapati PurkayasthaPosted 6 years agovery nice MadhupujarPosted 6 years agogood video Shrinjoy GoswamiPosted 6 years agoawesome info AbhishekPosted 6 years agoAmazing video PushparajPosted 6 years agoWow! what an ad to remember! Debashis Ghosh Posted 6 years agoyou know the most interseting message I got from this ad is you can't keep anyone in prison and everyone has right to do what he/she wants . Similarily birds have desire to fly . Let them free to fly Ch. Gopi Kishan RaoPosted 6 years agovery Nice. biswajit dasPosted 6 years agowow very nice..jo bird urna nahi janta usko ek motivate kr rahi ho.its a really good deep kumarPosted 6 years agoNice Piyush chouhanPosted 6 years agovery nice so awsome AjitmishraPosted 6 years agoThis vedio is so good ! aditya kumar vermaPosted 6 years agoLoking nice Aditya singhPosted 6 years agoThis ad is like informataion sujit.purkayasthaPosted 6 years agoamazing ad Virendra kumarPosted 6 years agoNICE AD TANJORE HAJAMAIDEENPosted 6 years agoVERY VERY NICE THE MOVEMENT Riyana ShekhPosted 6 years agoThis information liked ad ArafathPosted 6 years agoNice MAUSUMI MAITRAPosted 6 years agonice Dibyendu RanaPosted 6 years agoNice Sunil meenaPosted 6 years agoNice Tapati PurkayasthaPosted 6 years agonice ad Naiyara Syed Posted 6 years agoFly me high as big as sky.... Tapati PurkayasthaPosted 6 years agoNice sujit.purkayasthaPosted 6 years agothe lottery is always a luck. sujit.purkayasthaPosted 6 years agoAMAZING AD SURE TO GET TOP Tapati PurkayasthaPosted 6 years agoLottery is your luck Happy PatelPosted 5 years agoSuch a nice concept that delivers Goodwill, and kindness. Tapati PurkayasthaPosted 5 years agogreat ad VishalPosted 5 years agoVery interesting VishalPosted 5 years agoNice video sujit.purkayasthaPosted 5 years agoit is necessary to try once Tapati PurkayasthaPosted 5 years agoTHE MASSAGE IS AWESOME sujit.purkayasthaPosted 5 years agonice NAZMAPosted 5 years agoamazing concept sujit.purkayasthaPosted 5 years agoit is an interesting ad regarding the lottery. sujit.purkayasthaPosted 5 years agoAn innovative and best ad sujit.purkayasthaPosted 4 years agoA good idea sujit.purkayasthaPosted 4 years agoNice Tapati PurkayasthaPosted 4 years agoIdea is good sujit.purkayasthaPosted 4 years agoAmazing ad. sujit.purkayasthaPosted 4 years agoThe ad is amazing and very innovative idea. Aslam khanPosted 4 years agoVery old but the information is valuable sujit.purkayasthaPosted 4 years agoVery very interesting and I liked it sujit.purkayasthaPosted 4 years agoReally it was a very attractive ad and I like it sujit.purkayasthaPosted 4 years agoThe concept and theme of the ad is very interesting and amazing .The choose for the prize is genuine. sujit.purkayasthaPosted 3 years agoReally a the ad is great and had positive impact for mankind sujit.purkayasthaPosted 3 years agoIt is a good ad and I like it sujit.purkayasthaPosted 3 years agoAmazing ad sujit.purkayasthaPosted 3 years agoAmazing ad for this regarding bird sujit.purkayasthaPosted 3 years agoConcept of AD is appreciating. Idea is uncommon.