Adytude Blog

Jingles that live forever

Posted 5 years ago

Almost 9.4 crore people in India tune into radio everyday. Radio Advertising is as old as radio broadcast in itself. It was in the 1930’s and 1940’s that there was increase in the advertisements on radio as it became a common platform for mass communication. We all remember old radio jingles we still hum to. On World Radio Day we at adytude have rounded up some of our favourite jingles to create that feeling of nostalgia which we now associate with these ads.

1. Nirma

‘Dhood si Safedi’

The now iconic jingle for washing powder Nirma is etched into the memories of almost every Indian. We don’t need to watch the television ad with the young girl in a white dress dancing across the screen. You just need that one annoying friend to start with ‘Dhood si Safedi, Nirma se aai …. Sab ki Pasand Nirma’

2. Airtel

'Har ek friend zaroori hota hai'

Airtel has had many campaigns but none of them have been as catchy as the 2011 Har ek friend zaroori hota hai. The jingle caught on and suddenly everyone was not just singing it but humming it to their friends. Chai ke liye jaise toast hota hai…. Vaise har ek friend zaroori hota hai

3. Close Up

'Kya aap close-up karte hain?'

We all remember the close up ads where the pretty girl always fell for the guy at the billiards table who would laugh freely, showing off his perfect white teeth. But more than the ad, we remember the jingle which played on our radios. kya aap close-up karte hain?ya duniya se darte hain?aur penalty bharte hain?aap close-up kyon nahi karte hain?

4. Pepsi

'Be my lover bubbly' 

Our favourite fizzy drink stayed on everyone's mind after Pepsi launched the catchy, some would say flashy ad featuring lips chasing a bottle of pepsi. The jingle which came on every radio channel for months became a beloved song to sing to any drink while consuming it. Oye bubbly oye ye bubbly

5. Ponds

‘Googly woogly wooksh'

The next jingle actually made an exclusive come-back on 92.7 BigFM in 2016. Pond’s ‘googly woogly wooksh’ became a popular tune for people to hum, sing and repeat constantly, especially when trying to pinch someone's cheeks.

Tapati PurkayasthaPosted 5 years agoall these ads are brilliant aditya kumar vermaPosted 5 years agoWaah!!! sujit.purkayasthaPosted 5 years agopond is a best and oldest cream sujit.purkayasthaPosted 5 years agonirma also good detergent rohanPosted 5 years agogood ads Tapati PurkayasthaPosted 5 years agopepsi is a global drink Tapati PurkayasthaPosted 5 years agoclose up is also a different taste RAJUL SINGH CHOUHANPosted 5 years agovery nice SHADAB AHMEDPosted 5 years agoI FULL AGREE with you sujit.purkayasthaPosted 5 years agoThe old is gold. sujit.purkayasthaPosted 5 years agoThe ad is good and coservative sujit.purkayasthaPosted 5 years agoPepsi is a. International brand sujit.purkayasthaPosted 5 years agothe old days are returning with modern equipment like smart tv etc sujit.purkayasthaPosted 5 years agopond is still genuine brand sujit.purkayasthaPosted 5 years agopond is gold and oldest face cream sujit.purkayasthaPosted 5 years agogood ads sujit.purkayasthaPosted 5 years agoI like the ad sujit.purkayasthaPosted 5 years agoAirtel sense accha Tapati PurkayasthaPosted 5 years agoI like airtel Tapati PurkayasthaPosted 5 years agoVery much interesting ad sujit.purkayasthaPosted 5 years agoAirtel best sujit.purkayasthaPosted 5 years agoClassic ad sujit.purkayasthaPosted 5 years agoAll are good ads sujit.purkayasthaPosted 5 years agoAll are very common items EmranPosted 5 years agoHmm NaveenPosted 5 years agoBrilliant sujit.purkayasthaPosted 4 years agonow the days of FM . but ads are good Tapati PurkayasthaPosted 4 years agoPOND IS VERY OLD AND FAVOURATE Happy PatelPosted 4 years agoSuch jingles are the best part of any advertising It gives a cute and sweet image of a brand. They make it Differently different.! sujit.purkayasthaPosted 4 years agooldest and best cream sujit.purkayasthaPosted 4 years agoAirtel network is best sujit.purkayasthaPosted 4 years agoPepsi is a global drink Tapati PurkayasthaPosted 4 years agoclose up is a good toothpaste Tapati PurkayasthaPosted 4 years agoairtel is best in northeast VishalPosted 4 years agoI like Ponds cream VishalPosted 4 years agoPepsi is my favourate brand sujit.purkayasthaPosted 4 years agopond is a oldest cream sujit.purkayasthaPosted 4 years agopepsi is a global drink sujit.purkayasthaPosted 4 years agoclose up is a good paste sujit.purkayasthaPosted 4 years agoairtel is giving best service sujit.purkayasthaPosted 4 years agopond also a good face cream sujit.purkayasthaPosted 4 years agopepsi is an international drink sujit.purkayasthaPosted 4 years agoawesome sujit.purkayasthaPosted 4 years agoPepsi I like Anmol ThakurPosted 4 years agoNirma Ya Its Funny ... "Doodh Si Safedi Nirma Se Aye Rnageen Kapda Bhi Khil Khil Jaye Sabki Pasad Nirma - Washing Powder Nirma" Tapati PurkayasthaPosted 4 years agoVery good ads sujit.purkayasthaPosted 4 years agoPond is oldest and softest sujit.purkayasthaPosted 4 years agoNormal is old and it was good Tapati PurkayasthaPosted 4 years agoPond is familiar to all sujit.purkayasthaPosted 4 years agoAll are equally good in their catagory FRANCIS ONYEAMA Posted 3 years agoPepsi is good and airtel is my best line FRANCIS ONYEAMA Posted 3 years agoAll this ad is very awesome, I love them all sujit.purkayasthaPosted 3 years agoPond is favourite for indian middle aged women sujit.purkayasthaPosted 3 years agoClose up have a different taste sujit.purkayasthaPosted 3 years agoPond is a oldest and best sujit.purkayasthaPosted 3 years agoVery interesting. This ad reminds old ad sujit.purkayasthaPosted 3 years agoAirtel is the best service provider in India. My family members using the aitel service , Great.