Adchives: Classic ads we still enjoy watching and sharing
Posted 6 years ago

This festive season the shortcut used by these two leading brands in India, LG and Whirlpool, has made both these brands land in dilemma between marketing professionals as well as the consumers.
There are two critical questions to be asked when such a blunder takes place are :
- Are the marketing heads not willing to spend enough on getting a professional photoshoot done while spending so much on buying space in leading newspapers ? OR
 - Are advertisers in agencies holding themselves back due to time crunch or festive time boundaries ?
 
Let’s Find out
WHAT ACTUALLY HAPPENED
Both these brands released huge festive season advertisements in the leading newspaper -The Times of India. The brands used a stock image of a family of four ( young parents and two smiling children) spending a joyous moment on an auspicious occasion. The Whirlpool ad headline read ‘Golden Diwali Offer’ with an attached strapline “Get an assured 0.5Kg Gold Coin”. Whereas the LG ad went like ‘India’s Largest TV Manufacturer, Now India’s Most Trusted Television Brand’. Interesting Fact : Both the brands unfortunately used the same family stock image. With the inexcusable blunder which both these brands caused whether it be due to lack of budget or time crunch to market the ad or simply ignorance, everything was at a standstill.
One would be lucky if one didn’t see and register both ads but considering both the sides have marketing planners and media buyers, keeping a track of their competitor’s patterns and past media buys, and also not to forget the same medium and platform , this was a huge risk taken.
 
SURPISED? HISTORY HAS REPEATED ITSELF
These two are not the only brands which muddled up. MarathiShaadi.com and Jeevansathi.com too published print ads a while back using similar stock images, giving the twitter community many more reasons to diss the brands.

It’s not so surprising because this embarrassing fiasco happened more than a decade back in 2013 when the Congress government in Maharashtra came out with a series of “Bharat Nirman” ads. Nevertheless, in one of the creatives, the celebrated long standing party of the India used a remarkably similar image as the Bharatiya Janta Party to showcase it’s ‘Antyodaya’ campaign
TWEETS : WHAT PEOPLE HAVE TO SAY –



OUR PERSPECTIVE:
What benefit does your brand gain if you give other marketers and advertisers an open chance to criticize and laugh at you? Making a mockery out of yourself on such big platforms is not publicity in form. The leading home manufacturer brands of India made a laughing stock by buying those stocks from the internet. You as a consumer, would position these brands much lower than what it originally was.
These gigantic MNC’s which rule the Indian market should preferably use original images or do damage control once such a thing happens. Considering past episodes which have taken place , such risks should be avoided at an cost. This is a true example of how shortcuts never take you a long way.
Let’s see what the experts have to say about this.
Shivjeet Kullar (Founder & CEO NFX Digital)
It’s an unhappy coincidence. When two brands inadvertently use the same visual has nothing lazy about it. Both the brands didn’t know if either one was doing something similar. They should not try and save costs since they’re anyway spending a fortune on buying space. Ideally they should not use a stock image but get a professional photoshoot done. The problem arises when these stock image companies sell the same photograph to both the parties. 
MNC’s like these are emphasizing more on media than creativity. Company heads are spending a lot on media, who aren’t lazy but are short-sightedly giving a heads-up on using stock images. A photoshoot today usually takes half a day and it cannot be a budgetary dispute. 
Moreover, it confuses the audiences. You get lucky if a consumer doesn’t get to see both the advertisements. 
Conclusion :
The mess which was made could have been avoided and published smartly. As quoted by the experts, such ‘unhappy coincidences’ hamper the brand positioning in the minds of potential and existing consumers in the market. Budgetary compromises shouldn’t be made on ad creation while no so compromises are made on media buying.
                                                
                                                sujit.purkayasthaPosted 6 years agomy favourate brand is LG
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 6 years agojeevansathi ,com I will never forget as most of younger people of my relatives like .
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Buneshwor SharmaPosted 6 years agomy favourite Brand
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Tapati PurkayasthaPosted 6 years agoLg electronics product are noce
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                KondapalliNageswari Posted 6 years agoGood
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Amit VyasPosted 6 years agoLG IS BEST
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Subhankar MaityPosted 6 years agoI like LG more than other.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 6 years agoWhirlpool is also favourable
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                YOYO1234HAPPYPosted 6 years agoLG is good brand
Good
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoBoth lg and Whirlpool are of same standatd
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Tapati PurkayasthaPosted 5 years agoOur favourite brand
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoLg and whirlpool are both good brand
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoWhirlpool is also good
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Ajay shantaram DarekarPosted 5 years agoThe mess which was made could have been avoided and published smartly. As quoted by the experts, such ‘unhappy coincidences’ hamper the brand positioning in the minds of potential and existing consumers in the market. Budgetary compromises shouldn’t be made on ad creation while no so compromises are made on media buying.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Anmol ThakurPosted 5 years agoWow Its Funny, But I Want To Say That LG Is Good But Whirlpools Are Far More Superior On The Higher End Brands For Kitchens.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Ajay shantaram DarekarPosted 5 years agoThe mess which was made could have been avoided and published smartly. As quoted by the experts, such ‘unhappy coincidences’ hamper the brand positioning in the minds of potential and existing consumers in the market. Budgetary compromises shouldn’t be made on ad creation while no so compromises are made on media buying
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                pavanichinni2@gmail.comPosted 5 years agoi like the LG brand products
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoLg air conditioner is  good and power saving
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                cheerla PurushothamPosted 5 years agoLG life's goid
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                cheerla PurushothamPosted 5 years agoLG product Led tv
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                abdul rahman bin husseinPosted 5 years agoamazing
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Tapati PurkayasthaPosted 5 years agoBoth brands are favourite. We have  LG  microwave  , a.c etc. Similarly Whirlpool washing machine and also fridge. Both are good
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoMy favourite brand
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoLg is good brand and Whirlpool is also not bad
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Tapati PurkayasthaPosted 5 years agoWe are lgian  and like very much
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agojeevansathi is a best brand
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoVery good ads
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Tapati PurkayasthaPosted 5 years agoGenuine brands
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoThese ads are good
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoGood
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Tapati PurkayasthaPosted 5 years agoBoth thr lg anf whirlpoo lare favourite to me .
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                mukeshPosted 5 years agonyc
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Tapati PurkayasthaPosted 5 years agoWhirlpool  and are of equal  standard
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                AshokPosted 5 years agoMy favorate brand is LG
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Arihant Posted 5 years agogood to find the mistake and rectfy it
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Ponnuri Ganesh Durgarao Posted 5 years agoMy favourite
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                FRANCIS  ONYEAMA Posted 5 years agoMy favorite electronics  partner  lg
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Om Prakash DubeyPosted 5 years agoSome times such types of incidents happens due to internet and time I had to come with a ad and using the stock photos. The general consumers are even not able to make it out except few and percentage wise they are negligible.
I am not telling that that was not a blunder mistake from profesional point of view but still those ads were eye catchers.
I like both LG and Whirlpool both and use their products.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Diksha BohraPosted 5 years agoLG is great
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Himanshu baidyaPosted 5 years agoLG is leading brand of India I also have two LG TV that work great
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoLg is best and ready to replace the product if necessary and this happened in my case fur to smell in air conditioner.great
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoI have use whirlpools product mainly washing machine
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoLg brand is now becoming popular .
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoI am happy for buying lg air conditioner.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Aaftab khanPosted 5 years agoLG products are also goods
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoThe ad for every product is important so the company make ad .I like the ad to verify the contents and find the difference. And a little difference will be advantageous .The case of lg over Whirlpool is slightly modern.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                JiteshPosted 5 years agoLG is company very trusted
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Hari prasadPosted 5 years agomess happens always
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Manisha BishtPosted 5 years agoLG is always my favourite
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 5 years agoBoth lg and whirlpool are favourate  brand. In our family both the rand is used. As lg microwave is very good and we are using  during last 15 years. Similarly we are using whirlpool washing machine since long and functioning well. Lg air conditioner  also used since 3 years are good. So I think both company are good.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                FgPosted 4 years agoLG is a reputed brand.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Paluri RamchanderPosted 4 years agoGood brand
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 4 years agoNot only in  India ,consumers attracted by company in all over the world through advertising. Similarly these  company LG and Whirlpool  products are continuously updating the products every years.Hence consumers will know from and.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 4 years agoThe reasons of similar types of image in the ad of the two giant brand do not like to miss the consumers . Really a simple thinking in choosing an image by the marketing professional without taking risk.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Mazhar khanPosted 4 years agoLG is best
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                ArbazkhanPosted 4 years agoPosted 1 year ago 
LG is better than any other 
Because it is a key feature of LG
So I believe on LG
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sufyan khanPosted 4 years agoMy favroite brand is lg
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Harshit GargPosted 4 years agoHi
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 4 years agoI have experienced one year ago regarding  LG brand .Their marketing head has visited my residence  from a location about 450 km in road and verified the product and agreed to replace my product and ultimately replaced  the new  product after one year.Thank to the company.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 4 years agoLg is a best brand  in the industry now a days
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                DiyaPosted 4 years agoLG  and whirlpool are both great electronic but as looking from more popular brand I say LG because  I have seen it and bought it more than whirlpool
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                DiyaPosted 4 years agoI am enjoying LG fridge and whirlpool AC
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Girish KhoslaPosted 4 years agoIt’s an unhappy coincidence. When two brands inadvertently use the same visual has nothing lazy about it. Both the brands didn’t know if either one was doing something similar. They should not try and save costs since they’re anyway spending a fortune on buying space. Ideally they should not use a stock image but get a professional photoshoot done. The problem arises when these stock image companies sell the same photograph to both the parties. 
MNC’s like these are emphasizing more on media than creativity. Company heads are spending a lot on media, who aren’t lazy but are short-sightedly giving a heads-up on using stock images. A photoshoot today usually takes half a day and it cannot be a budgetary dispute. 
Moreover, it confuses the audiences. You get lucky if a consumer doesn’t get to see both the advertisements.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                JashandeepPosted 4 years agoOkkk
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Ravi LPosted 4 years agoMy favorite Brand FforFREE
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 3 years agoServices of lg is better so far I have experienced
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                RameshPosted 3 years agoits my favorite brand
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 3 years agoLG is a global company.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Mrs rafiPosted 3 years agoI like the brand whirlpool and it’s a leading brand too but it’s a big blunder with both the ads
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                sujit.purkayasthaPosted 3 years agoLG is best brand now a days
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Ravi JaiswalPosted 3 years agoLG is my favourite brand
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                neha kumariPosted 3 years agomy favourite brand.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                SuhaniPosted 3 years agoNice
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                dhanraj singh gurjarPosted 2 years agoSuper
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                ASHISH MOREPosted 2 years agoMeaningful content and address is required for sizeable netizens
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                ShamnaPosted 2 years agoIt's very relevant and innovative
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Jolet Joy Posted 2 years agoMy favourite is Whirlpool.
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                IrfanaPosted 2 years agoLg is a great brand
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Rajeev PasiPosted 1 year agoNice
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Rajeev PasiPosted 1 year agoNice
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Amit Jaggi Posted 1 year agoReally Surprised to See Such Renowned Brands making Such Mistakes just to save some Money on Marketing
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                SARAVANAN Posted 5 months agoHi
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Jatinder Kumar sobti Posted 4 months agoJust spending for the sake of spending on advertisement that Is what I think these companies were doing, just as opposition in india criticize anything that ruling party does No matter how good. When such a crucial campaign is getting launched 
                                          
                                                                                   
                                                
                                                                                                        
                                                
                                                Ahmed  aliPosted 3 months agoMy favorite brand