Ads with a cause: Creative Public Service Ads for change
Posted 7 years ago
Hunger is a global problem, but it is also hugely prevalent in India, with the country playing host to 212 million people suffering from starvation. Keeping this in mind, KFC has launched their “add Hope” buckets, pledging to contribute Rs. 5 from the sale of every bucket from its 300 stores across india.
This initiative is being shown through three short digital films. Two of them show children, trying to scrounge together some food, before eating the leftovers left in a KFC bucket. The third shows a father trying to do the same for his young daughter.
Using smart image recognition technology, smartphone users who have bought the bucket can have the content streamed directly to their devices.
This is a new and novel way to spread their message and raise awareness about a serious issue. Coupled with their pledge, it makes a step in the right direction for the food chain
How do you feel about these ads and the campaign? Let us know below!